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Viterra, formerly AgPro, trades under new symbol by PAUL RAYNER A name change due to a recent acquisition is not planned to have a major impact on a local grain terminal, except to help it serve its customers better. The Saskatchewan Wheat Pool, which operated under the name AgPro in Manitoba and Alberta, has officially began operating under the new name Viterra as of October 1. This follows the SaskPool acquisition of the company Agricore in June of 2007. The move means Viterra will operate more than 100 grain marketing and handling facilities in the prairies with strong export capacities in Ontario and British Columbia. There will also be a retail agri-products network of 276 sites in the prairies. The move has also increased holdings in different companies, to the extent of 100%, such as Western Cooperatives Fertilizer Inc., a leading fertilizer manufacturer, Can-Oat Milling, a leading oat miller and Livestock Services which owns feed plants in Western Canada, Texas and Mexico. Viterra now is Canada’s leading agri-business, with combined sales of $4 billion and 4400 employees since the acquisition. Such local Agricore facilities as Deloraine and Souris would now fall under the Viterra wing. The new moniker means “life from the land”. “Vi” implies vigour, meaning growth and vital, through playing a leadership role in strengthening the agriculture industry. Terra is Latin for land and earth. The logo of the Regina-based company is a healthy plant, with colours blue and green. For the former AgPro terminal in Boissevain, the move is not expected to have a large impact. However, they will soon be adding a former Boissevain resident, Scott Pierce, presently of Morris, to the team. He will be the Ag Retail Manager for both Boissevain and the formerly Agricore crop production facility at Ninga. It will also mean a change in signage at the terminal at no specific date. According to Bill Busby of Viterra in Brandon, the move is a positive one all around. “We will be able to offer customers a wider range of services,” Busby stated, “because we’re a bigger player in the Canadian industry. The overall benefit is better services to customers and that will be a good benefit for farmers.” |
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